Leverage the 1 billion active accounts on Instagram with strategy-driven Instagram Ads management.
Instagram Ads management services
Instagram and the world of paid social is constantly changing and evolving. Our Instagram Ads management service ensures you’re always at the forefront of these changes.
Whether this is your first foray into Instagram Ads or paid social, or you’re a seasoned advertiser, Instagram advertising can be a lot of work to manage.
Our team of Instagram Ad experts will ensure your campaigns are built to engage and reach your target audience.
Target every stage of the buyer journey with Instagram Ads
Brand awareness ads
Instagram’s creative format and huge list of active users makes it a great platform for capturing attention at the top of the buyer funnel and building awarness for your brand.
Brand awareness ads require a different strategy to prospecting ads and targeting must be spot-on to ensure you get the best possible ROI from your budget.
As an Instagram Ads agency, we will create laser-focused targeting to reach your ICP.
At the brand awarness stage we look at tracking impressions as a measurement of reach.
Prospecting, or acquisition, Instagram Ads are targeted at potential consumers who are ready to buy.
Your Instagram Ads Account Manager will develop strategies and targeting based on data and in-depth research of your target consumer.
Prospecting ads will be set up for conversions, which could include form fill-ins, booked calls, purchases or app downloads.
Successful prospecting ads are measured on CTR and of course, ROAS.
Particularly for B2B companies or those with longer sales cycles, retargeting Instagram Ads are a crucial part of your ads funnels. Correctly setting up your Instagram pixel ensures you’re able to retarget website visitors who have not converted the first time.
Retargeting ads allow you to stay top of mind when your customer is ready to buy. Using custom audiences, our management service ensures your budget is going towards advertising to only your ideal customers.
Retargeting ads are also measured on CTR and ROAS.
Get the best results from your Instagram Ads budget
Paid social platforms like Instagram and Facebook make it easy for you to waste your budget. Whilst their huge user bases mean that almost every business can find their audience there, it also means that getting your message to your target audience can be a challenge.
The Instagram and Facebook Pixel was created to help advertisers track visitors to their site and better market to their ICP. At the start of every partnership we ensure the pixel is correctly installed on your website, allowing us to build data on conversions and set up remarketing ads.
The pixel is especially important in allowing brands with longer sales cycles to stay top of mind with their audience. The data allows us to produce ads tailored to the product or service your potential customer showed an interest in.
Why choose Repeat?
When it comes to paid social advertising it’s important to ignore vanity metrics and focus on the end result, which is always ROI. Our Instagram Ads management is laser-focused on producing results that have an impact on final revenue.
Instagram Ads management requires ongoing maintenance to ensure your audience targeting is always set up correctly and you’re constantly refreshing your creative.
Experienced digital team
We specialise in paid advertising and you’ll only ever be working with an experienced Instagram Ads Account Manager. Our team have experience working with a range of industries and will always strive to get the most out of your budget.
Request your free bespoke Instagram Ads audit
Account structure audit
Your bespoke Instagram Ads audit will take a look at the structure of your campaigns and ad account. Having a well optimised account structure and ads funnels in place are important in driving conversions at the best possible ROI.
Instagram Ads success will come ultimately come down to ensuring your ICP are seeing your content at the right time. Part of your audit will include assessment of your current targeting structure, providing advice on where you could be reaching better audiences.
Ad creative audit
As a creative platform, your creative will be important in ensuring the success of your Instagram Ads. In your audit we will suggest places for improvement on your ad creative based on industry data and our extensive experience of Instagram Ads management.
Request your audit
Our Instagram Ads management process
Discovery and research phase
It’s important that we have a strong understanding of your business before producing any campaigns. This is going to build the foundations for your ad creative and targeting, ensuring everything is optimised for your ICP.
Strategy and planning
Whilst we may have an existing understanding of your industry, every business requires a bespoke strategy. Once we have discussed your campaign and marketing goals our Account Managers will build an Instagram Ads strategy tailored to these.
Targeting set up
Your initial Instagram targeting set up will be driven audience and keyword research as well as using any data collected by your Instagram pixel.
We’ll working closely with you to build creative that stands out on the Instagram feed and engages your audience. Our Account Managers will also develop compelling copy that drives conversions.
We like to work with businesses that have strong growth plans and we will ensure that your Instagram Ads are able to get your there. We constantly optimise your accounts to get the most out of your budget and identify opportunities for them to be scaled.
Tracking and reporting
In order to scale your account it’s important that we have the correct tracking set up to gather your account data. We will compile this data and regularly create reports that keep you in the loop with the impact your Instagram Ads are having on revenue.
Request your Instagram Ads audit
Whether you’re currently running Instagram Ads and are ready to start outsourcing them, want to switch agencies or are just beginning to run ads, the best way to start with us is with an Instagram Ads audit.
Request your audit
Instagram Ads FAQ’s
How much do Instagram Ads cost?
The amount you should be spending on Instagram Ads will vary according to your business structure, industry and overall marketing budget available.
We will provide suggestions on where to place your budget in order to get the best possible ROI from your ads. Even smaller budgets can produce great results when spent correctly.
If you’re unsure of how much you should be spending, one of our Account Managers will be able to advise the best strategy for your business.
Should I use Instagram Ads or Facebook Ads?
In an ideal world, your strategy would include both Instagram and Facebook Ads to ensure you’re targeting your ideal consumers on every channel.
If you don’t have the budget to do both channels we can work together to assess which channel would best suit your business goals and where your target audience are likely to be. There is no definitive answer to this, it completely depends on your industry.
Do I have to install the Facebook Pixel?
If you want to do any form of remarketing ads then yes! The pixel allows you to track visits to your website and retarget those users on Instagram and other social platforms.
Even if you’re not looking at producing remarketing ads just yet, it also allows us to create custom lookalike audiences based on those visitors from your website. This can help build audience targeting that is better tailored to your ideal consumer.
Our Account Managers can install this for you.
Chat to us
If you think Instagram Ads might be the right platform for you and you’re ready to employ a management agency, then get in touch with Rob to discuss your goals.