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LinkedIn ads provide B2B companies with the opportunity to reach key decision makers in their ICP.
LinkedIn Ads services for B2B companies
LinkedIn Ads are a goldmine for B2B companies, with the platform boasting over 400 million users and great targeting options.
When executed correctly, LinkedIn Ads provide businesses with the opportunity to reach key decision makers at companies in their target industries and convert them into customers.
We specialise in running paid social ads for B2B lead generation businesses, putting in place ads funnels and strategies that produce high-quality conversions.
Benefits of LinkedIn Ads
Many companies may be concerned that LinkedIn Ads are expensive compared to other paid social platforms like Facebook and Instagram. However, there’s good reason for it.
LinkedIn offers a range of benefits that you just don’t get on other platforms.
High-quality traffic
LinkedIn offers great targeting options, allowing advertisers to target based on industry, company size, job role etc. and as such, produces high-quality traffic that is likely to convert into customers. Your CPC may be higher than other platforms but this is reflected in the high quality of traffic.
Remarketing capabilities
LinkedIn allows you to remarket to all users on your website, whether they originally came from a LinkedIn ad or another source.
This allows you to populate your remarketing audience faster, building up data and optimising your campaigns with a quick turnaround.
Low cost formats
Whilst the more complex LinkedIn ads formats such as videos and InMail can be on the pricier side, formats like text ads and single image ads are a great option for high impressions at a lower cost.
Multiple formats
LinkedIn ads are a great option if you’re looking to mix up your strategy with different formats. They provide options to create text ads, follower ads, InMail and the standard in-feed video and image ads. This allows advertisers to target users at different points in their buyer journey, as well as building strategies that feel more personalised.
Request your free LinkedIn Ads audit
Campaign setup
LinkedIn ads require strong strategy development in order to produce the best ROI. In your audit will will dive into your account set up and assess the structure of your funnels, providing suggestions on how best to optimise them for high conversions.
Audience audit
A huge part of a successful LinkedIn campaign comes from targeting the right audience at the right stage of the buyer funnel. We’ll take a look at your ad audiences and provide you with key actions to take to improve your targeting.
Ad copy and creative
Many B2B brands are still producing boring, cliché ads that are no longer converting customers. Part of your audit will involve looking at your ad creative and copy, providing suggestions for best performing creative based on our extensive experience working with ads.
Request your audit
LinkedIn Ads don’t have to be expensive
One of the main sticking points in running LinkedIn Ads is often the perception that they’re too expensive compared to other social platforms, but executed correctly they can convert customers at amazing CPCs.
The majority of B2B ads are boring, lack the correct targeting and have poor strategies behind them, leading to low conversion rates and high costs. At Repeat, we build conversion focused LinkedIn Ads funnels that actually produce results.
Our LinkedIn Ads management services allow you to hand over a huge chunk of work to us, managing all your campaigns and writing high-converting copy for your ads.
Why choose Repeat?
Results focused
We work closely with you to understand your business in depth so we can target the right audience from the start and produce the best possible ROI from your LinkedIn ads.
Ongoing improvements
We regularly check on your LinkedIn campaigns to ensure they’re optimised for your audience, so we can do more of the things that are doing well and less of the things that aren’t.
Experienced digital team
We specialise in PPC for a reason, because that’s what we’re best at. Our team are experts in their field so you’ll always be dealing with a dedicated LinkedIn ads specialist.
Request your LinkedIn Ads audit
Whether you’re running LinkedIn ads and are ready to start outsourcing them, want to switch agencies or are just beginning to run ads, the best way to start with us is with a LinkedIn ads audit.
Request your audit
LinkedIn Ads FAQ’s
How much should we spend on LinkedIn Ads?
Like any channel, the budget that you assign to LinkedIn Ads will depend on your overall marketing budget and how many other channel you’re running ads on. However, we do recommend spending a minimum of £500/month on LinkedIn in order to receive enough data and conversions to optimise your account.
What types of companies do LinkedIn Ads work best for?
We often see the best ROI from LinkedIn Ads for companies with high lifetime order values, simply because of the often higher CPA on LinkedIn. However, they can definitely work for lower cost services given the right budget and development of strategy.
What is a good CTR for LinkedIn Ads?
The CTR on LinkedIn Ads is often quite low as users tend to view ads without clicking through to your website, this doesn’t mean they aren’t going to convert. We would expect to see around a 0.4% CTR on prospecting ads and a higher CTR of around 1% for remarketing ads.
What can you do to optimise my LinkedIn Ads?
Our LinkedIn management service involves consistently checking and optimising your ad account to ensure you’re consistently pushing for the best results and highest ROI. One of the things we can do to optimise your account is tweak your audience targeting, going after audiences that have the highest chance of converting.
We will also monitor the performance of all your campaigns and make decisions on which ads to pause based on their performance. Pausing campaigns with poorer performance will allow you to focus your spend on the ads that convert best.
How do you measure the success of my LinkedIn Ads?
We’re not interested in looking at vanity metrics, our optimisations are always based on the end goal which is ROI and conversions.
We track the performance of ads in the LinkedIn Ads manager, as well as in Google Analytics and call-tracking software, WhatConvverts.
Chat to us
If you’re looking to get going with LinkedIn Ads or start outsourcing your ads management then get in touch with us and we’ll give you a call to chat about your goals.