Advertise on the biggest search engine in the world and drive high-quality traffic to your website.
Google Ads management services
As a results-driven, collaborative Google Ads agency, we’ll work with you to really understand your business and create awesome strategies to drive more enquiries and ultimately, grow your business.
Google Ads management is our bread and butter, and we have built an experienced team of specialists who deliver strategy-leg Google Ads management to drive growth for SMEs across the UK.
We love our clients and want them to feel like we’re a part of their company, not just an external agency that you hear from every now and then.
We’re fully invested in your company’s growth, and consistently provide data-driven suggestions for improvements that can be made, even outside our core offerings. Our collaborative nature harbours an environment that encourages true partnerships between ourselves and our clients. This is what a Google Ads agency should be. An extension of your team.
How we improve your Google Ads account
Managing a Google Ads account requires consistent attention and optimisation of a number of key elements, which are all included in our Google Ads management service.
A good Google Ads agency will take a holistic approach to improving your ad account, making sure that all elements of your marketing strategy work together to achieve a great ROI.
In-depth keyword research
Collaborative seed keyword generation
Business specific strategies
Management of budget
Creation of ad copy
Full conversion tracking and analysis
Regular easily digestible reporting
The benefits of hiring a Google ads agency
Google Ads, also known as Google pay-per-click (PPC) and formally known as Google AdWords, are one of the most effective forms of digital marketing. They allow your business, whatever the size, to appear at the top of Google through paid search, shopping and display campaigns.
As the most widely used search engine in the world, our Google Ads agency can put your business in front of the largest potential audience. The best thing is, you only pay when a person clicks your ad, pushing them to your website.
Whether you have been advertising on Google for a while and are looking to switch up your strategies, or you’re looking to embark on your Google Ads journey for the first time, our Google Ads agency will help you navigate it to achieve your goals.
Google is the most used search engine in the world and has even grown beyond a brand to become a well-used verb. Google handles an average of 5 billion searches every single day. That’s a very large audience you can capitalise on, and is one of the greatest benefits of using Google Ads.
Build brand awareness
Many businesses choose to focus their Google Ads strategies on pay-per-click ads that drive conversions. However, Google Ads can be a lot more versatile than that and are a great way of increasing brand awareness. By using broader keywords, we can target larger audience groups, meaning more people see your brand logo, tagline and branding.
Through Google’s advanced targeting capabilities, businesses in all sectors are able to target every prospect at every stage of the buyer journey. We will develop strategies that target your most profitable audience groups, as well as developing and attracting new audience groups at the beginning of the sales funnel.
High intent audience
With carefully keyword strategy and planning, the audiences seeing your ads will have high purchase intent. Unlike on social media platforms where ads might be interrupting a user’s browsing, your adverts will be helping people find what they’re looking for. This can lead to much greater ROI.
Request your free bespoke Google Ads audit
Account structure audit
Your Google Ads audit will include an overview and analysis of your account structure, looking at your match types and search intents of the keywords in your current ads.
We’ll provide insight on your individual campaigns, assessing areas for improvement across ad copy, keywords, CPCs and more.
Taking a closer look at how your ads could be optimised for more conversions, whether it be more in-depth tracking an analysis or keyword selection.
Request your audit
Why choose Repeat?
We work closely with you to understand your business and your perfect client. This helps get you a great return on investment from your Google Ads.
Our Google Ads team are constantly reviewing your campaigns, making sure your ads are optimised for the best conversion rates.
Google Partners agency
All of our team members are certified and have certificates to prove it. That means you’ll only ever be dealing with an experienced Google Ads consultant.
Our Google Ads management process
Client, website and industry understanding
It’s super important that we understand what you do and how your industry operates. That’s why we ask you some key questions to make sure you’re able to get the most out of your Google Ads. We also assess the competition, take the good stuff and steer clear of the bad.
Targeting and keyword research
We need to get your Google Ads in front of the right people, using the 1,000s of targeting options available to us. That’s why we go into overdrive with researching which targeting is best for you, and assessing search intents to pick out the highest-converting keywords for your goals.
The foundation of a successful Google Ads account is a top quality account structure. This is why we plan out your campaigns, ad groups/sets, targeting and ads in advance. We’ll also take into account potential expansion in the future, as one of our main goals is to scale your ads to greater heights.
Our team spend time crafting high-converting ad copy that drives results and aligns with your brand messaging and tone of voice. We ensure that all ads are also optimised for mobile, getting the most out of every platform.
Tracking and optimisation
Accurate conversion tracking is one of the most important aspects of a successful Google Ads campaign, and it is key in driving optimisation decisions. We use third-party tracking software to also track any phone calls, allowing us to assess the quality of leads. This data all contributes to the decisions we make throughout the consistent optimisation of your account.
Reporting and collaboration
Regular reporting sessions with your dedicated account manager are set up around your schedule so we can provide you with in-depth analysis on the performance of your account. It’s also incredibly helpful for us to get an insight into your business during these meetings. The more we understand about your business, the more value we can add.
Request your Google Ads audit
An audit is the best way to assess the current structure and performance of your Google Ads account. Our free audits provide an in-depth analysis of your account and campaigns, assessing areas that can be improved to maximise your ROI.
Request your audit
Google Ads agency FAQ’s
Can you improve my current Google Ads account?
We’d certainly like to think so! Most of our clients come to us after becoming disappointed with their current Google Ads management agency.
When we complete an audit of your Google Ads, we’ll let you know what we believe can be improved and what the expected outcome of the improvement is.
In order for us to take on a client, we must be confident that we can deliver enough value to warrant you working with us.
What ad budgets do you work with?
We work with a wide variety of Google ad budgets. For example, one of our clients spends £750 per month in a 20 mile radius around Nottingham. Another client spends £15k targeting the whole of the UK. We do have a minimum ad spend of £500.
How can I start advertising on Google?
Whilst anyone is able to begin advertising their business on Google, the platform is highly technical and expansive and therefore is best operated with specialist knowledge. As Google Ads partners, we are able to access the full suite of insights in order to truly assess how your ads are performing.
Why did Google Ads change from AdWords?
Google AdWords was the former name for Google Ads and had been around for 18 years. During this time, trends in how people are using the internet have changed dramatically, for example, people are now using mobile to search, and so, the move to Google Ads marks their evolution to keep up with the changing industry.
It just means we had to rebrand ourselves from a Google AdWords agency to a Google Ads agency!
Am I guaranteed a return on investment?
There are so many factors that contribute to a strong return on investment from Google Ads. These are things such as the quality of your product or service, your competition, your past customer reviews, your website, and so much more. With all that in mind, it would be foolish to guarantee a certain ROI from our Google Ads management.
Do I retain ownership of the account?
Yes! We aim to be super transparent at Repeat Digital. That means that you will always have full access and ownership to the Google Ads account. That means you can see everything we do inside the account. In the unlikely event that we part ways, you will retain the account and all the associated data.
Do you only work with businesses from Derby or Nottingham?
No! We have many lovely local Derby & Nottingham based clients who are very dear to us. However, we also work with many companies across the UK and also have clients in the US, UAE & Europe.
Chat to us
If you’re looking to switch up your PPC agency or outsource your campaign management, you’ve come to the right place.
Fill out the quick form below and Rob will get in touch with you to have a chat about your business goals and how we could become your new PPC partner.